Creative Concept and Positioning
We will produce an exciting, brand-right design that drives sales and
is appealing to customers and prospects. We will:
• Pinpoint critical market factors, identify product line characteristics
and define a marketing concept to increase sales and profits
• Position your catalog and website, and suggest when updates
should be made
• Recommend the most effective and profitable catalog and/or website
traits:
- Optimal size, number of pages, selling space for each product and
product category and product placement
- The easiest navigation methods for websites
- Most effective editorial/copy voice and photography style
Design
and Creative Execution
Our award-winning team will handle the entire creative process to ensure
action-getting results that are consistent with the original concept
and marketing objectives of your program.
• For printed materials: develop layouts, photography, copy, type
and composed pages and prepare them for delivery to a pre-press service
or printer
• For websites: develop navigation strategy, design, database
development, shopping cart software and more
• Develop a schedule to monitor progress and ensure that your
project is launched on schedule
Pre-press
and Print Management
LCH will manage the pre-press and printing processes to ensure that
your final materials are produced as planned. We will:
• Secure competitive pre-press and printing bids
• Evaluate and select the most appropriate supplier for your needs,
budget and time frame
• Attend the color and press proofing with you
