List Brokerage
We have established alliances with leading list brokers that allow us
to generate the right mailing lists to reach your target audience. LCH
will:
• Recommend and order all rented lists
• Monitor list delivery to the service bureau
• Keep you informed and recommend solutions to unavailable situations
as they occur.
Media
Placement
We manage every aspect of media placement to ensure that all deadlines
are met and all instructions and details are taken care. We will:
• Recommend the appropriate media for your advertising program
• Coordinate the placement of your ads
• Handle details, like providing complete instructions to all publications
Service
Bureau Coordination
LCH will help you find the right service bureau to eliminate duplication
of names on all lists being mailed. We will:
• Secure and evaluate competitive service bureau bids
• Recommend the most appropriate service bureau to meet your needs
• Oversee production of the final mailing tape, sorted for maximum
postal discounting, and ensure its delivery to the mail house
Distribution
Services
We will guide your program through the critical last step—getting
it properly coded, labeled and put into the mail on time. LCH will:
• Schedule each mailing/media insert in the plan, plus communicate
the schedule to everyone involved
• Order all approved mailing lists
• Ensure tapes or labels arrive on schedule
• Provide written instructions to suppliers for key coding, merge/purge
and postal pre-sorting
• Coordinate activities with your service bureau
• Coordinate delivery of tapes/labels and printed materials to the
lettershop or publications, along with instructions on proper coding and
addressing
• Follow up to ensure that mailing has been completed according
to plan and on schedule
