
LEGAL SEA FOODS
LCH client since 1995.
Product Line:
32 page consumer and B-to-B catalog featuring fresh seafood and gourmet seafood gifts. The company owns and operates a chain of restaurants from Massachusetts to Florida and a nationwide catalog and website.
Headquartered in Boston, MA.
LCH Services:
Creative:
Design and produce the catalog and direct response space advertising from concept through press proofing.
Marketing:
Develop and implement the annual circulation plan, including house file mailings and list rental recommendations. Perform response analysis and complete direct response consulting.
Distribution:
Write service bureau instructions, monitor merge/purge, and provide codes and mailing instructions
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