Strategy
and Marketing Plan Development
Success starts with effective planning. We analyze your current program,
target market and industry trends, and devise strategies to maximize
your business potential.
Sales
and Circulation Planning
We tell you who, when and how many pieces to mail, plus how to test
the results. We’ll let you know what to expect even before the
program begins.
Sales and Order Forecasting
With our order and sales forecasts, you’ll know how far ahead
or behind plan you are at any time, and you can make necessary adjustments
along the way.
Mailing
Plan Development
We help you achieve greater profitably from your mailing program by showing
you ways to mail more efficiently.
Square Inch Analysis,
Pagination and Space Allocation
We’ll increase the selling power of your catalog with our proven
techniques for determining page count, product placement and how much
space each product should occupy per page.
Program
Monitoring
From program start to finish, we work with you to monitor results and
react quickly to trends and challenges as they develop.
E-Commerce
and Website Programs
Whether you’re launching a new website or enhancing an existing
one, LCH will devise creative to streamline navigation and guide the shopper
to checkout.
