THE
REGGIO REGISTER CO.
LCH client since 1989.
Product Line: 48-page, digest-size catalog for consumer and B-to-B markets featuring beautiful and functional cast iron, brass, aluminum and wood heating registers and grilles designed to last a lifetime. The company manufactures most products and markets them to consumers, architects, contractors and other selected vendors throughout the U.S. exclusively via catalog and website. Located in Ayer, MA.
LCH Services:
Creative
Design and produce the annual catalog, space ads and collateral materials
from pagination through press-proofing.
Website
Design the overall look of the site as well as the individual pages. Partner
with a site developer who constructs the physical site and shopping capabilities.
Consult with the client and developer regarding site navigation and organization.
Marketing
Recommend overall marketing strategy and tactics. Develop annual circulation
plan, track weekly sales response including list rentals, recommend mail
segments, lists and promotional offers, provide profitability analysis,
manage the space advertising program and more.
Distribution
Order lists, coordinate service bureau and mail house activities, including
detailed written instructions, monitoring merge/purge and providing codes,
ink jet messages and mailing instructions
