catalogs
Field & Forest
GroundedSoles
High Country Gardens
Irish Eyes Garden Seeds
Legal Sea Foods
Magnolia Hall
OEM Press
The Reggio Register Co.
Upland Country Day School
websites
www.eastwindtea.com
www.chinariskmanagement.com
www.licatarisk.com
www.magnoliahall.com
www.oempress.com
www.reggioregister.com
THE REGGIO REGISTER CO.
LCH client since 1989.
Product Line:
48-page catalog for consumer and B-to-B markets featuring beautiful and functional cast iron, brass, aluminum and wood heating registers and grilles designed to last a lifetime. The company manufactures most
products and markets them to consumers, architects, contractors and other selected vendors throughout the U.S. exclusively via catalog and website. Located in Leominster, MA.
LCH Services:
Creative:
Design and produce the catalog, emails, website, space ads and collateral materials from concept and pagination through implementation.
Website:
Design the overall concept and navigation as well as individual pages. www.reggioregister.com
Marketing:
Recommend overall marketing strategy and tactics. Develop annual circulation plan, track weekly sales response including list rentals, recommend mail segments, lists and promotional offers, provide profitability
analysis, manage the space advertising program and more.
Distribution:
Order lists, coordinate service bureau and mail house activities, including detailed written instructions, monitoring merge/purge and providing codes, ink jet messages and mailing instructions